Andrew Weir, brand leader for Aberlour Distillery, discusses the rise of whiskey as a go-to spirit around the world. He also explains Scotland's annual celebration of the poet Robert Burns. Weir explains Burns Night honors Scotland's national poet Robert Burns, whose most famous work is likely "Auld Lang Syne." He reveals the poet has also influenced contemporary artists such as Bob Dylan and Michael Jackson. Whiskey revenue has increased across the globe thanks to younger consumers being "less naive," according to Weir. He says they're more willing to spend money on a nice drink.

Share:
More In Culture
Wikipedia's Most Viewed Stories 2023
Wikipedia has released its list of most viewed articles for 2023 with the site seeing over 84 billion visits. The most searched topic was ChatGPT with nearly 50 billion page views
On the Scene: AKC Museum of the Dog
The Museum of the Dog, which opened in 2019, features some of the world's largest collections of canine fine art. Alan Fausel, curator of the AKC Museum of the Dog, joined Cheddar News to discuss the museum's operations and history while also explaining the latest exhibit, "Fashionable Dogs."
Load More