Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy. Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.

Share:
More In Business
Author Laura Gassner Otting Offers Tips on How to Achieve Equal Pay
It's Women's History Month and Tuesday marks Equal Pay Day. To honor the occasion, Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, spoke with Cheddar News' correspondent Shannon LaNier about how to properly value yourself and get the pay you deserve, regardless of your gender.
Load More