Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy. Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.

Share:
More In Business
Looking Back at the History of the Minivan
Last year, the minivan only made up 1.8% of auto sales but more and more people are interested in purchasing the comfortable, multi-seater. Cheddar News looks back at the evolution and history of the minivan.
How to Go Viral on TikTok
With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out.
Load More