The Rise of American Snack Culture

Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy. Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.

More In Business

Almost a Decade After Overtaking Walmart in Market Value, Amazon Exceeds the Retail Giant in Q4 Reve

Arun Sundarum, SVP at CFRA discusses Q4 earnings, retail wars, and the potential impact of tariffs on major retail industry players.

With the Chiefs on the Verge of History, How Do They Compare to the Last Dynasty (Patriots)?

Jeff Benedict, author of 'The Dynasty,' weighs in on the Kansas City Chiefs being the next big dynasty, who he thinks will win Super Bowl LIX and more. Watch!

Disney: The Happiest Place on Earth, or The Most Profitable Place on Earth?

Jamie Lumley, Fundamental Analyst at Carbon Arc, breaks down Disney+ price hikes, earnings, and the current status of the 'streaming wars'.

US Importers Stockpile Italian Prosecco as a Hedge Against Tariffs

U.S. businesses are stockpiling Prosecco as a hedge against possible tariffs.

Big Business This Week: Scrapped: The Businesses Banking on Tariffs

Trump's tax plans mean good times for junkyards. Plus, Disney makes dollars, Google changes its tune, and Bitcoin takes a hit.

2025 Super Bowl Ads That Are Delivering Full-Contact Hits

Zoe Ruderman, Chief Content Officer at Adweek, breaks down her top 5 Super Bowl ads of 2025 and what to expect from this year's biggest advertisers.

Everybody at the Bar Getting Nerdy: Shaboozey Stars in New Ad for Nerds Gummy Clusters

Greg Guidotti, CMO at Ferrara Candy Company, discusses the viral success of Nerds Gummy Clusters and their new Super Bowl ad featuring Shaboozey.

This State is Hosting Super Bowl LIX and Meta's New $10B Data Center

Susan Bourgeois, Louisiana Economic Development Secretary, talks preparations for Super Bowl LIX, plus Meta’s $10B data center coming soon to North Louisiana.

The Ups and Downs of Crypto: Will the Volatility Stick?

Thomas Perfumo, global economist at Kraken, discusses the current crypto landscape and how digital assets may fare under the Trump administration.

Calling All Entrepreneurs! How One App May Help You Build the Perfect Franchise

Franzy CEO, Alex Smereczniak, joins Cheddar to discuss how the app gives you the tools and resources to find your perfect franchise. Watch!

Load More