Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy. Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.

Share:
More In Business
Holiday Crafts for Less
Getting crafty for the holidays to entertain guests can be pretty expensive. Cheddar News explains how you can do all of that on a budget.
Stretching Your Dollar: How to Treat Yourself for the Holidays
The holiday season is here and it could be a stressful time as people plan shopping, cooking and traveling. Sally Holmes, editor-in-chief of InStyle Magazine, joined Cheddar News to discuss a new social media trend #Treatculture that helps people take a moment to treat themselves and how that is a psychological benefit to relieve stress.
Wikipedia's Most Viewed Stories 2023
Wikipedia has released its list of most viewed articles for 2023 with the site seeing over 84 billion visits. The most searched topic was ChatGPT with nearly 50 billion page views
Load More