Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy. Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.

Share:
More In Business
Ford Cuts Production of F-150 Lightning Electric Truck
Ford says it’s reducing production of the F-150 Lightning electric pickup vehicle as it adjusts to weaker-than-expected electric vehicle sales growth. The automaker said about 1,400 workers will be impacted by the move.
Apple Overtakes Samsung as Top Seller of Smartphones
Dan Ives, Managing Director and Senior Equity Analyst at Wedbush Securities dives deeper into a report by the International Data Corporation (IDC) that Apple has ended Samsung's 12-year reign as the world's largest smartphone seller.
Load More