Ian Wishingrad, founder and creative director of BigEyedWish discusses the change in consumer eating habits around snacks and how it is giving life to major food company acquisitions like Campbell's purchase of Snyder's-Lance and Hershey's purchase of Amplfiy.
Wishingrad discusses the need for brands to understand marketing, referencing the popular RXBar and its focus on transparency, placing every ingredient on the front of the package. He talks protein being the number one importance for snacks trending today and the current "sugar wars" we're in now where more products are focusing on the "no sugar added" nature of the item.
Bestselling author Malcolm Gladwell explores the power of storytelling, the rise of AI and what makes human creativity unique at the World Business Forum.
Ari Hawkins, trade reporter at POLITICO, unpacks Nvidia CEO Jensen Huang's affair with an alleged Chinese spy, the FBI probe and the fallout for the AI giant.
