Competitive gaming and esports are taking the country by storm, and corporate America is paying attention. One of the two teams that will compete this weekend in the Overwatch Grand Finals at Brooklyn’s Barclays Center is largely owned by the media giant Comcast.
And the reason is pretty simple, says Joe Marsh, CFO of the Philadelphia Fusion. “It’s about reaching the demographic that’s unreachable,” he said in an interview with Cheddar on Thursday. “A lot of the demo has ad blockers up and you’re not able to reach them.
“To be able to actively invest in something they’re actually seeking out and watching on Twitch and other streaming services and now to be transitioning that to linear TV with the ESPN deal, they just realize it’s a good area to target a new demographic of consumers that they’re going to guide through the next 50 years.”
The Philadelphia Fusion is something of a Cinderella team in the Overwatch League postseason. They entered the tournament as the No. 6 seed but upset No. 3 seed Boston in the quarterfinals and then the No. 1 seed New York Excelsior in the semis.
Tucker Roberts, president of the Fusion, said it was “unbelievable that our team got this far, given that a lot of analysts pegged us to finish eighth and not even make the playoffs.”
The Overwatch League is only in its first year; yet the enormous popularity of the game is bringing 20,000 spectators to the Barclays Center on Friday and Saturday. With that exploding popularity, Roberts sees a strong future for eSports.
“It’s a global sport,” he said. “It’s not like it’s a regional thing. It’s 40 million players from every single country you can think of.”
For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjEyMTg=).
New England Patriots Safety Devin McCourty and Broad Street Ventures president, Ralonda Johnson, joined Cheddar to discuss the VC firm's mission to educate athletes and Black and brown investors to expand their financial options.
Former NASCAR legend Jimmie Johnson spoke to Cheddar about tackling his childhood dream on the IndyCar circuit.
Sports trading card company Topps is combining with a special purposes acquisition company in a deal valued at $1.3 billion and seeking a public listing. Topps Co.
Major League Baseball has moved the All-Star Game from Atlanta’s Truist Park, a response to Georgia enacting a new law last month restricting voting rights.
Chris Marinak, Major League Baseball's chief operations and strategy officer, talked to Cheddar about health protocols for the 2021 season to avoid much of the toll COVID-19 took on the league last season.
David Kaval, president of the Oakland Athletics, talked to Cheddar about accepting bitcoin as payment for suites during baseball games at RingCentral Coliseum.
American Cornhole League co-founder and commissioner Stacey Moore spoke to Cheddar about partnering with sports betting giant DraftKings and touted the players in one of the newer televised sports to gain in popularity.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Olympic gold medalist Gabby Douglas spoke to Cheddar about the need for aspiring athletes to address both their mental and physical health and her partnership with Smoothie King.
Despite COVID-19, sports betting has skyrocketed. In January, Americans spent approximately $4 billion on sports wagering according to the American Gaming Association.
