What's better than reading in-depth news about your favorite athletes, perhaps getting that news straight from the players' pen or mouth? "The Players' Tribune" is a sports media company started by Derek Jeter back in 2014. Since then, TPT has grown into video, continued to break news, and builds recognition in the sports space. The reason why Derek Jeter founded the company was to create a platform for players to feel comfortable and excited to share their story. When an athlete wants to talk about something beyond their day to day sport they would have a place to turn. The Players' Tribune gives players the tools to publish and control their stories. Jeff Levick is the CEO of "The Players Tribune." He explains how TPT helps the greatest source of any sports story become the athlete themselves. TPT has launched various platforms including "Out of Context." The video segment is a forum for athletes to give real and honest takes on subjects. NFL star Richard Sherman used the space to talk about subjects ranging from concussion protocols to season-ending injuries. When asked about his impression on the Facebook shift, Levick said he is excited about the change. He believes the change will favor and encourage real and thoughtful content that audiences want to share. He believes this will deeply benefit The Players' Tribune. For future steps, Levick says The Players's Tribune is looking to continue innovating the ways players can tell their stories.

Share:
More In Sports
Major Leagues Turn to Instagram Whiz to Reach Sports Fans
Omar Raja, the founder of Bleacher Report's House of Highlights Instagram, said social media is "a young person's television," and that professional sports leagues have been reaching out to him to help them bolster the audience for live sports.
ClassPass CEO on the Company's New $85 Million Funding
Fitness platform ClassPass raised $85 million in new funding, bringing its total amount raised to $255 million. CEO Fritz Lanman breaks down his expansion plans and why Classpass wants to be your one-stop shop for both fitness and wellness.
How FIFA eWorld Cup is Globalizing eSports
Alex Betancourt, Sole North American competitor in the 2018 FIFA eWorld Cup, sat down with MLS's Senior Director of Properties and Cheddar anchors to discuss the challenges facing eSports--and the potential for e-games to triumph as The Grand Finale looms.
Deloitte Analyst Urges Investors to Ride the eSports Wave
eSports are growing rapidly and fans are spending hours upon hours streaming their favorites. Pete Giorgio, Lead of U.S. Sports at Deloitte, explains the sudden growth in the industry and what more traditional leagues can learn from eSports.
Esports Deal with ESPN Boosts Overwatch Viewership
Nicole Carpenter, Reporter at Dot, claims the ESPN esports deal is responsible for the spike in Overwatch League viewership. Carpenter predicts on Cheddar the Philly Fusion will emerge the victor this Friday at the finals.
Load More