The "Pixar of VR" Wants to Bring Virtual Reality Technology to Everyone
Baobab, nicknamed the “Pixar of VR,” wants to bring virtual reality to the masses.
“Our mission is to create that content that gets people from the age of 5 to 105 wanting to experience VR,” producer Kane Lee, the company’s head of content, told Cheddar. “We can create new characters and universes that way.”
Lee said that, although the technology is still in developmental stages, he doesn’t want VR content to be “pigeonholed” as a niche market, only accessible to the very tech-savvy or those with big pocketbooks.
Baobab, known for animated videos featuring family-friendly content, counts among its investors 20th Century Fox, Samsung, Comcast, and Alibaba’s Youku. The company raised $25 million in funding last fall, and it's reportedly gathered $31 million to date. It’s also received critical acclaim: its animated film “Invasion!” won a 2017 Daytime Emmy for “Outstanding Interactive.”
The content is available for Samsung Gear, Oculus, Vive, Daydream, and Playstation VR headsets.
For full interview [click here](https://cheddar.com/videos/baobab-studios-releases-second-animated-movie).
Ben Sherry, Staff Reporter at Inc. Magazine, breaks down how Cognizant’s unique acquisition of the Windsurf team signals a shift in AI talent and M&A strategy.
Atomic-6 CEO Trevor Smith unveils ultralight rocket parts & “Space Armor” composites, backed by ISS legend Chris Hadfield, revolutionizing debris defense.
Blake Scholl, Founder & CEO of Boom Supersonic, shares how he launched the company to building the future of flight with test flights and major airline deals.
Mark Spoonauer, Global Editor-in-Chief at Tom's Guide, breaks down Samsung’s Galaxy Unpacked event, highlighting the latest hardware and AI-powered updates.
Joby CPO Eric Allison discusses the UAE’s historic EVTOL take off, marking Dubai as the launchpad for global air taxi adoption and Joby’s commercial readiness.
SIRI co-creator Babak Hodjat, now CTO of AI at Cognizant, shares insights on AI’s evolution and how Cognizant is building powerful agents for Fortune 500 firms.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
Al Root, Associate Editor at Barron's, joins to discuss Tesla’s robotaxis going live in Texas—what it means for autonomy, safety, and the EV race ahead.
IBM Fellow Jerry Chow talks IBM’s expansion of the Quantum Data Center in Poughkeepsie, installing Heron processors that deliver utility‑scale performance.
