Baobab, nicknamed the “Pixar of VR,” wants to bring virtual reality to the masses. “Our mission is to create that content that gets people from the age of 5 to 105 wanting to experience VR,” producer Kane Lee, the company’s head of content, told Cheddar. “We can create new characters and universes that way.” Lee said that, although the technology is still in developmental stages, he doesn’t want VR content to be “pigeonholed” as a niche market, only accessible to the very tech-savvy or those with big pocketbooks. Baobab, known for animated videos featuring family-friendly content, counts among its investors 20th Century Fox, Samsung, Comcast, and Alibaba’s Youku. The company raised $25 million in funding last fall, and it's reportedly gathered $31 million to date. It’s also received critical acclaim: its animated film “Invasion!” won a 2017 Daytime Emmy for “Outstanding Interactive.” The content is available for Samsung Gear, Oculus, Vive, Daydream, and Playstation VR headsets. For full interview [click here](https://cheddar.com/videos/baobab-studios-releases-second-animated-movie).

Share:
More In Technology
Stock of the Week: Meta's Many Changes and Uncertain Future
After a week of changes including a ticker change and longtime COO Sheryl Sandberg stepping down, Meta's future may seem uncertain. Cheddar News anchors Kristen Scholer and Ken Buffa broke it all down a the stock dropped around 4 percent on Friday amid a flurry of speculation around the company formerly known as Facebook.
Buy Now, Pay Later Services Might Be Complicating Your Credit
Buy now, pay later — or point-of-sales loans — might be making it difficult to get a handle on your credit. These companies typically do not report payment history during transactions, so without this data going to credit scoring companies, it makes it difficult to know how many loans a customer still needs to pay. Experts are recommend paying off these debts as soon as possible.
Load More