Baobab, nicknamed the “Pixar of VR,” wants to bring virtual reality to the masses. “Our mission is to create that content that gets people from the age of 5 to 105 wanting to experience VR,” producer Kane Lee, the company’s head of content, told Cheddar. “We can create new characters and universes that way.” Lee said that, although the technology is still in developmental stages, he doesn’t want VR content to be “pigeonholed” as a niche market, only accessible to the very tech-savvy or those with big pocketbooks. Baobab, known for animated videos featuring family-friendly content, counts among its investors 20th Century Fox, Samsung, Comcast, and Alibaba’s Youku. The company raised $25 million in funding last fall, and it's reportedly gathered $31 million to date. It’s also received critical acclaim: its animated film “Invasion!” won a 2017 Daytime Emmy for “Outstanding Interactive.” The content is available for Samsung Gear, Oculus, Vive, Daydream, and Playstation VR headsets. For full interview [click here](https://cheddar.com/videos/baobab-studios-releases-second-animated-movie).

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