The "Pixar of VR" Wants to Bring Virtual Reality Technology to Everyone
Baobab, nicknamed the “Pixar of VR,” wants to bring virtual reality to the masses.
“Our mission is to create that content that gets people from the age of 5 to 105 wanting to experience VR,” producer Kane Lee, the company’s head of content, told Cheddar. “We can create new characters and universes that way.”
Lee said that, although the technology is still in developmental stages, he doesn’t want VR content to be “pigeonholed” as a niche market, only accessible to the very tech-savvy or those with big pocketbooks.
Baobab, known for animated videos featuring family-friendly content, counts among its investors 20th Century Fox, Samsung, Comcast, and Alibaba’s Youku. The company raised $25 million in funding last fall, and it's reportedly gathered $31 million to date. It’s also received critical acclaim: its animated film “Invasion!” won a 2017 Daytime Emmy for “Outstanding Interactive.”
The content is available for Samsung Gear, Oculus, Vive, Daydream, and Playstation VR headsets.
For full interview [click here](https://cheddar.com/videos/baobab-studios-releases-second-animated-movie).
A packed Thursday pod: Carlo and Baker cover the latest developments in the Ghislaine Maxwell, Jussie Smollett and Elizabeth Holmes trials. Plus, Dems are losing the Hispanic vote, Boris Johnson in trouble again, and is it possible that Adele has peaked?
Attack surface management startup CyCognito recently raised $100 million in its latest funding round, valuing the company at $800 million. CyCognito offers cyber security through its attack surface scanner, which uses artificial intelligence to identify weak spots in an organization's network. The new funding comes as companies around the world continue to add new defenses to the growing rise of cyber threats and attacks. CyCognito co-founder and CEO Rob Gurzeev joins Cheddar News' Closing Bell to discuss.
Adam Mosseri, head of Instagram, faced withering questions on Capitol Hill about the reports the social media app was aware of the severe mental health impacts it was having on teenage girls. Karen Kornbluh, the director of digital innovation and democracy for the German Marshall Fund, joined Cheddar to discuss the rare show of bipartisan outrage on display at the Senate hearing. "The senators came really loaded for bear on both sides of the aisle," she said. Kornbluh explained how senators like Richard Blumenthal (D-Conn.) set up fake Instagram accounts with teen girl profiles in order to research the effects firsthand.
A mental health crisis among young people is looming, and a large part of it is online. Cheddar News speaks with digital policy expert Karen Kornbluh on the issue.
Roshan Jhunja, head of retail at Square, joined Cheddar to talk about the financial services company's second annual Future of Retail report. Square expects the massive shift to e-commerce to continue into 2022 as more consumers get used to the online shopping experience. For Square, soon-to-be renamed Block, which began predominantly as a digital payment platform, Jhunja said the company is also helping sellers with automation amid ongoing labor shortages.
Facebook is undergoing more than a name change. The company, now known as Meta, has also seen an exodus of executives this year. While the timing of some of these resignations came before whistleblower allegations, it's undeniable the tech giant is undergoing big changes. Doug Astrop, Managing Partner at Exponential Investment Partners, joins Cheddar News' Closing Bell to discuss Facebook's current state, possible regulatory scrutiny, the impact of Instagram chief Adam Mosseri's Congressional testimony, and more.
