CES 2024 starts this week in Las Vegas. The multi-day trade event put on by the Consumer Technology Association is set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Burgeoning uses of artificial intelligence almost everywhere you look.

Here's a look at the latest announcements:

CHROMECAST EXPANDING, AND MORE GOOGLE APPS PRE-INSTALLED ON CARS

Google on Tuesday showcased various ways the tech giant is integrating generative AI features into Android devices — including previously-announced customizable, AI-generated wallpapers and suggested text messages responses, written in styles ranging from casual to "Shakespearean."

The California-based company also took the opportunity to unveil some new features.

Chromecast is being expanded to more apps and devices, with TikTok content now able to be cast directly to TVs.

More automakers are also partnering with Google to offer vehicles with pre-install apps such as Google Maps and Assistant. The apps will come to select models from Ford, Nissan and Lincoln this year, with Porsche following suit in 2025.

INTEL UNVEILS UPDATED 14th GEN PROCESSOR LINEUP

Intel may be leaning into supporting AI with its Core Ultra chips, but the company decided to announce an expansion of its 14th Gen processor family for gamers and media creators who need raw power and performance from their PCs.

HONDA DEBUTS ITS ZERO SERIES EV CONCEPT CARS

Honda premiered two concept vehicles, dubbed the “Saloon” and “Space-Hub,” for a new global electric vehicle series on Tuesday. The Japanese automaker says the Zero Series approach for EV development focuses on models that are “thin, light and wise,” with specific goals to minimize battery size.

The first models of the Zero Series are aimed at making their way to the North American market in 2026, the company said, with plans to introduce those vehicles in Japan, Asia, Europe, Africa and the Middle East and South America afterward. Honda also unveiled a new "H mark" logo set to be used for its next generation of EVs.

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