Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
Having spent the past several months meeting President Joe Biden, raising millions of dollars for his charitable foundation and promoting the benefits of CPR training, Buffalo Bills safety Damar Hamlin can focus now on the next big objective in his life: returning to football.
Benoit Garbe, chief marketing officer at Anheuser-Busch, joined Cheddar News to discuss Super Bowl ads and what lies ahead after the company ended an exclusive deal with the big game last year.
Kareem Abdul-Jabbar, left, hands the ball to Los Angeles Lakers forward LeBron James after passing Abdul-Jabbar to become the NBA's all-time leading scorer during the second half of an NBA basketball game against the Oklahoma City Thunder Tuesday, Feb. 7, 2023, in Los Angeles. (AP Photo/Ashley Landis)
The NFL, in partnership with the American Heart Association and the American Red Cross, is setting up youth CPR training programs all over the country.
