Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
Cheddar's own Shannon LaNier tries out ZOZOFIT's new body suit that provides 3D scans measuring everything from waist size to body mass index. Madeleine Kanazawa, vice president of marketing for the fitness brand, breaks down how the technology works.
The attorneys general of New York and California are investigating allegations of workplace discrimination at the NFL.
Former NFL star JJ Watt and his wife, former U.S. national team player Kealia Watt, announced they were investing in England's Burnley FC, which recently gained promotion to the Premier League. "Burnley ticked all the boxes -- the ownership, the team, the fanbase, the vision," Watt said, "And also the town, I think the town fits us well."
Cheddar's own Shannon LaNier finished out his weeklong series on personal fitness with a lesson on how to get in shape by pole dancing.
The top entertainment headlines for April 28, 2023.
Five years after he fell to the end of the first round, draft day was a huge payday for Lamar Jackson.
The NFL draft has begun! The Carolina Panthers kicked off Thursday night's proceedings by taking quarterback Bryce Young with the No. 1 pick.
Cheddar News' weeklong series on personal fitness, Shannon Shapes Up, continues with Shannon LaNier busting a move at 305 Fitness in New York City. The gym offers full-body dance cardio workouts everyday with a live DJ.
Speaking to reporters for the first time since a nearly 10-month detainment in Russia on drug-related charges, the WNBA star had to take a moment to compose herself after being asked about her resiliency through the ordeal.
Pickleball Club to Open Several Indoor Facilities in Florida
