Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
American officials expressed disappointment Monday after learning that bobsled, skeleton and luge events will not be held in Italy during the 2026 Milan-Cortina Olympics, a move that means athletes from those sports will likely be competing in either Austria or Switzerland during the games.
A memo sent ahead of the new season said that on-ice uniforms and gear for games, warmups and official team practices cannot be altered to reflect theme nights, which include Pride.
