To get you in the Super Bowl spirit PepsiCo is rolling out advertisements to gear up for the game. Greg Lyons, CMO of Pepsi Beverage, and Jen Saenz, CMO of Frito-Lay explain the messages behind the company's iconic ads this season.
For the first time in company history, PepsiCo is combining an ad for two brands. Doritos Blaze is linking up with Mountain Dew Ice. "They are a really natural fit together as brands," said Saenz.
"There's no perfect formula," says Lyons. "This year I think consumers really want to smile." NBC is charging $5 million for a thirty second ad. More than 40 percent U.S. households are expected to tune into this year's Super Bowl on television.
Seth Goldstein, Senior Equity Analyst at Morningstar, examines Tesla’s new Roadster, SpaceX merger speculation and the race to make robotaxis profitable.
Antoine Marcel, founder and CEO of Flourish Robots, discusses how its AI-powered robot could transform household chores and bring home robotics to the masses.
Chris Stafford, haunted house expert and CEO of Thirteenth Floor Entertainment, reveals the business behind Halloween’s biggest scares and immersive attractions
Efraim Grinberg, Chairman and CEO of Movado Group, discusses keeping iconic watch brands relevant, expanding its portfolio and reaching a new generation.
The Securities & Exchange Commission wants to end the requirement that U.S. public companies file quarterly reports and move to semiannual reporting. Why?
Jason Miller, Professor of Supply Chain Management at Michigan State University, explains why stronger regional supply chains are key to buying American.
