By Andrew Dalton

The Little Mermaid made moviegoers want to be under the sea on Memorial Day weekend.

Disney's live-action remake of its 1989 animated classic easily outswam the competition, bringing in $95.5 million on 4,320 screens in North America, according to studio estimates Sunday.

And Disney estimates the film starring Halle Bailey as the titular mermaid Ariel and Melissa McCarthy as her sea witch nemesis Ursula will reach $117.5 million by the time the holiday is over. It ranks as the fifth biggest Memorial Day weekend opening ever.

It displaces “Fast X” in the top spot. The 10th installment in the “Fast and Furious” franchise starring Vin Diesel has lagged behind more recent releases in the series, bringing in $23 million domestically for a two-week total of $108 million for Universal Pictures.

In its fourth weekend, Disney and Marvel's “ Guardians of the Galaxy Vol. 3 ” made an estimated $20 million in North America to take third place. It's now made $299 million domestically.

The performance of “The Little Mermaid” represents something of a bounce-back for Disney's animated-to-live-action remakes, and makes it likely they will keep coming indefinitely. Poor reception and the pandemic had some recent reboots either performing poorly or skipping theatrical releases for Disney +, including “Dumbo,” “Mulan” and “Pinocchio."

“It works as long as the movies deliver,” said Paul Dergarabedian, senior media analyst for Comscore. “It's great for Disney to be able to go to their archive by reviving these titles that started off as huge hits in the animated realm.”

The opening puts it in the top tier of Disney's remakes, with a similar performance to 2019's “Aladdin," though it was well short of 2017's “Beauty and the Beast,” which opened to more than $170 million, and 2019's “The Lion King,” which brought in more than $190 million in its first weekend.

Audiences thought it delivered. The film had an A CinemaScore, and according to exit polling had more ticket buyers between ages 25 and 34 than children, suggesting nostalgic adults were essential.

“The multi-generational component of this cannot be overstated," Dergarabedian said.

Critics were more lukewarm. The movie is currently at 67% on Rotten Tomatoes. In her review, Lindsey Bahr of The Associated Press called it “a somewhat drab undertaking with sparks of bioluminescence” that like too many of the Disney remakes “prioritized nostalgia and familiarity over compelling visual storytelling.”

She said Bailey, half of the sister R&B duo Chloe x Halle, still shone with a “lovely presence” and “superb voice."

Directed by Rob Marshall with a reported budget of $250 million before marketing, “The Little Mermaid” tells the story of a yearning, wayward daughter who cuts a devil's deal to swap her fins for a pair of legs. It features the songs from Alan Menken and Howard Ashman, including “Part of Your World" and “Under the Sea,” that helped the original film spark a Disney animation renaissance in the 1990s.

Fourth place went to Universal's “The Super Mario Bros. Movie,” which keeps reaching new levels in its eighth weekend. Now available to rent on VOD, it still earned $6.3 million in theatres. Its cumulative total of $559 million makes Mario and Luigi the year's biggest earners so far.

Comics couldn't stand up to Ariel as the week's other new releases sank.

“The Machine," an action comedy starring stand—up comedian Bert Kreischer, finished fifth with $4.9 million domestically. And " About My Father," the broad comedy starring stand-up Sebastian Maniscalco and Robert De Niro, was sixth with $4.3 million.

It's not clear whether “The Little Mermaid” will have legs — or fins — going forward. Next week brings the release of animated “Spider-Man: Across the Spider-Verse,” with “Transformers: Rise of the Beasts” arriving the following week.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

1. “The Little Mermaid,” $95.5 million.

2. “Fast X,” $23 million.

3. “Guardians of the Galaxy Vol. 3,” $20 million.

4. “The Super Mario Bros. Movie,” $6.3 million.

5. “The Machine,” $4.9 million.

6. “About My Father," $4.3 million.

7. “Kandahar,” $2.4 million.

8. “You Hurt My Feelings,” 1.4 million.

9. “Evil Dead Rise,” $1 million.

10. “Book Club, The Next Chapter,” $920,000.

Share:
More In Culture
Diane Kruger and Kiernan Shipka on Bringing 'Swimming with Sharks' to Roku
Actors Diane Kruger and Kiernan Shipka joined Cheddar News to talk about their new series remake of the 1994 movie "Swimming with Sharks," premiering exclusively on The Roku Channel on April 15 with a full season drop. The series about the seedier side of Hollywood production had its own shoot interrupted during COVID — but it was worth the wait, according to Shipka. "To see the show in its final form come to light and be received by people well and have people talk about it, it almost feels like a little bit of a fever dream," she said. Kruger also addressed the show's focus on the cutthroat nature of the film industry, noting "It is definitely not an easy job to be an assistant in Hollywood."
Absolut Vodka Brings Coachella to the Metaverse
Ann Mukherjee, the chairman and CEO of Pernod Ricard North America, joined Cheddar News to talk about Absolut Vodka’s decade-long partnership with the music festival Coachella. Perno Ricard's vodka brand has built the virtual world Absolutland in the Decentraland metaverse for users to explore. "We actually have a vending machine where you can actually purchase the cocktails that will be delivered right to your home," she said. The brand will also be featuring festival headliner Swedish House Mafia.
Here's What to Do if You Miss the Tax Day Deadline
The tax deadline in the U.S. is on April 18 this year, and some filers may still not be able to complete their return by then. Cheddar has partnered with Jackson Hewitt to let you know what you can do should you blow the deadline.
Digitally Native Brands Look to Expand Brick-and-Mortar Locations
Digitally native stores like Allbirds and Everlane are beginning to target the suburbs as they look to expand their physical retail locations. It comes as reports show that a large portion of shoppers prefer to make their purchases in store. A new Deloitte report shows that 55 percent of shoppers who began their product search online, ended up making their purchase in store. Nikki Baird, VP of Strategy at Aptos, joined Cheddar's Opening Bell to discuss.
Global Fertilizer Shortage Prompts Farmers To Consider More Sustainable Practices
A fertilizer shortage made worse from the Russia-Ukraine war is reigniting the conversation over sustainable agriculture. With the costs of fertilizer rising, weaning off of synthetic fertilizer may be a good option for farmers trying to keep costs low, while keeping crop margins high. But, Damian Mason, farm owner, agricultural economist and author of "Food Fear," says it's not that simple. Mason joined Cheddar's Opening Bell to explain the challenges of greener practices.
Consumer Debt Surges As Inflation Takes Its Toll
Americans racked up the most monthly consumer debt in over a decade in February. According to a report from the Fed, consumer debt rose by nearly $42 billion, an annual increase of roughly 11%, far outpacing expectations. Rebecca Walser, President of Walser Wealth Management. Rebecca, joined Cheddar's Opening Bell to break down this data, and discuss how this could impact the consumer moving forward.
Dallas Cowboys Partner With Crypto Platform Blockchain.com
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
Load More