The internet of things is everywhere, even if you don't realize it. The self-cleaning coffee machine, the vacuum that cleans your house when you're away--it's all connected through IoT. Susan Galer, SAP Marketing and Thought Leadership Director, joins Cheddar to discuss the challenges, applications, and future of IoT.
Galer explains how industries such as smart cities and transportation will start using IoT to flourish. In terms of creating a smart house, she says IoT can apply to any household appliance from the stove, to a refrigerator, to the heating system. Coupled with machine learning, IoT allows items to keep track of appliances and automatically share problems with the designated party. Plus, it allows the user to save money by providing maintenance when needed.
Additionally, Galer talks about the future of IoT-enabled products with smartphone activation. By 2020, she says IoT technology will be in 95% of electronics for new product designs.
Snap downgraded its earnings and revenue expectations for the second quarter, saying the "macroeconomic environment" has deteriorated faster than the company anticipated. The warning sent shockwaves through the digital ad industry, dragging down a handful of other tech stocks, including Pinterest, Meta, and Twitter. Daniel Cobb, CEO and Chief Strategy Officer of Daniel Brian Advertising, joined Cheddar to discuss the reason behind this warning, and why it's bringing so many social media stocks down.
One month after its launch, new streaming venture CNN+ announced it was shutting down. Seth Schachner, the managing director of StratAmericas and digital business executive, joined Cheddar News to talk about the high-profile media flop. "That's a really, really different beast than what HBO Max is, which is video streaming, entertainment features," he said. “It's a tough sell when you really look at these things in the cold light of day as to whether or not they actually fit together."
