The internet of things is everywhere, even if you don't realize it. The self-cleaning coffee machine, the vacuum that cleans your house when you're away--it's all connected through IoT. Susan Galer, SAP Marketing and Thought Leadership Director, joins Cheddar to discuss the challenges, applications, and future of IoT.
Galer explains how industries such as smart cities and transportation will start using IoT to flourish. In terms of creating a smart house, she says IoT can apply to any household appliance from the stove, to a refrigerator, to the heating system. Coupled with machine learning, IoT allows items to keep track of appliances and automatically share problems with the designated party. Plus, it allows the user to save money by providing maintenance when needed.
Additionally, Galer talks about the future of IoT-enabled products with smartphone activation. By 2020, she says IoT technology will be in 95% of electronics for new product designs.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
