The Inspiration Behind Baked by Melissa

Melissa Ben-Ishay was let go from her job before starting one of the most well-known cupcake companies in America. Baked by Melissa is known for its tie-dye, mini cupcakes. In this episode of In The Moment, sponsored by Citi, Ben-Ishay explains why she's so passionate about her business. Ben-Ishay's brother was the driving force behind starting Baked by Melissa. She talks about how important is it to surround your business with inspiring and smart people. But before growing that business you need to know that you have a good product on your hands...or in your oven. When she first started she opened a small pop-up store in NYC and saw floods of people. It was then when she realized she had to attempt to expand and keep baking.

More In Business

Fisker Files for Bankruptcy, the Second EV Maker in the Past Year

Electric vehicle makers are struggling to lure more buyers beyond the early adapters of the technology.

How The NFL Is Playing Defense In Sunday Night Ticket Lawsuit

Ben Fischer, reporter at Sports Business Journal, speaks to Dave Briggs to unpack everything you need to know about the NFL's Sunday Night Ticket lawsuit.

Sorry, Millennials: Mortgage Rates Aren’t Dropping Anytime Soon

First time home buyers aren’t just dealing with high rates and home prices, but ‘hidden’ costs, like property taxes and repairs.

Walmart Is a Big Winner in the War on Inflation

Retail sales are slowing down, as consumers shift away from pandemic-era catchup spending and start prioritizing value.

Majority of Americans Favor Forgiving Medical Debt

"I didn't feel like dying," Janille Williams said. “I don’t think anyone should have to go into financial ruin to live."

Boeing’s CEO to Appear Before Senate as New Whistleblower Emerges

New allegations are arising that “nonconforming” parts — ones that could be defective or aren’t properly documented — are going into 737 Max jets.

THC-Infused Drinks Stir Up High Hopes and Higher Legal Scrutiny

THC-infused beverages face regulatory challenges. The US Cannabis Council discusses concerns, social equity, and plans to address regulations.

THC Drinks Face High Scrutiny as Regulators Weed Out Loopholes

A booming industry, THC beverages, is under regulatory attack. Legal via the 2018 Farm Bill, they're found in liquor stores and bars, not just dispensaries.

Tesla Driver Was Using ‘self-drive’ When He Hit Parked Police Car

A Tesla operator narrowly missed an officer who was managing traffic at another crash.

Pope Francis Addresses the G7 Summit, Raising the Alarm About AI

Pope Francis has challenged leaders of the world’s wealthy democracies to keep human dignity foremost in developing and using artificial intelligence.

Load More