Melissa Ben-Ishay was let go from her job before starting one of the most well-known cupcake companies in America. Baked by Melissa is known for its tie-dye, mini cupcakes. In this episode of In The Moment, sponsored by Citi, Ben-Ishay explains why she's so passionate about her business.
Ben-Ishay's brother was the driving force behind starting Baked by Melissa. She talks about how important is it to surround your business with inspiring and smart people.
But before growing that business you need to know that you have a good product on your hands...or in your oven. When she first started she opened a small pop-up store in NYC and saw floods of people. It was then when she realized she had to attempt to expand and keep baking.
An Illinois jury ruled this week that several major egg producers conspired to limit the U.S.'s supply of eggs in order to raise prices in a case stemming from a federal lawsuit originally filed 12 years ago.
Consumers are expected to use “buy now, pay later” payment plans heavily this holiday season, a forecast that bodes well for retailers but that has credit experts again sounding alarm bells.
