On today's Cheddar Sports ー Guy Blaze has been in the esports scene longer than some fans have been watching games. He revisits the good old days of sleeping on hotel floors and the dawn of esports in the "Gears of War" scene. Also today ー ESL's Paul Brewer joins us to preview ESL's return to the Midwest with IEM Chicago, and Tyler Schrodt of Electronic Gaming Federation explains how he plans to bring esports to high schools and colleges around the country.

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Strong Sports Brands Should Endure Wins and Losses, Says 49ers CMO
When the San Francisco 49ers face off against the Kansas City Chiefs this Super Bowl Sunday, the team's brand will be in the best position that it's been in for decades. But it's how the franchise thrives through good and bad times that defines success, 49ers CMO Alex Chang told Cheddar.
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