Brands are increasing their efforts in using influencer marketing to reach tech tech-savvy consumers. Fownders CEO and founder Gerard Adams joins us with a look at what the future of brand influence might look like. The man they call "The Millennial Mentor" says its more important than ever to leverage social channels to spread brand messaging and marketing campaigns.
Adams gives an update on his role in Sprint's #LiveUnlimited campaign. He says it aims at using successful millennial entrepreneurs to target valuable young demographics. He also gives us his do's and don'ts for influencer marketing strategies.
Finally, we learn about Adams' mentorship work with his company, Fownders. He shares his top lessons for success heading into 2018. The entrepreneur stresses the importance of finding a mentor and staying persistent into the new year.
Larry Cuculic, President and CEO of WorldHotels, explains Best Western's global rebrand, its new loyalty program and its strategy to compete with hotel giants.
Emily Ketchen, Lenovo's Chief Marketing Officer, discusses how Gen Z uses AI, what students expect from the technology and the future of AI-powered devices.
Christopher Zara, News Director at Fast Company, breaks down Apple's $114 billion quarter, its foldable iPhone and new CEO John Ternus' first big test.
Emily Peck, Axios reporter and co-author of Axios Markets, breaks down AI funding, Anthropic’s IPO and how the midterms could threaten data center investments.
