In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
Inside the Legendary Delmonico's Restaurant and How It's Bounced Back
The pandemic was difficult for the nation's restaurant industry. And one of New York City's famous Delmonico's is ready to look past that and toward the future when it reopens on Friday. Max Tucci, Delmonico's global brand officer, and Dennis Turcnovic, owner of Delmonico's, both joined Cheddar News to discuss the history of the restaurant, how it always bounces back and what delicious offerings the menu has.
Celebrating International Chocolate Day With Fondue
Lucas Jensen, senior manager of company-operated locations, and Gabi Picinic, general manager, both of 'The Melting Pot,' joined Cheddar News to demonstrate how to go about a chocolate fondue at home, explaining the process and ingredients needed to do so.
Load More