In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
Emma Grede on Working With Kardashians, Her Fashion Brand and Balancing Family Life
One of the most self-made and success stories in the country, Emma Grede, has worked along with the Kardashian Jenner family on many of their best-known brands. Grede, CEO and co-founder of Good American, gave back to the next generation of business leaders as a featured speaker at the Chase for Business Make Your Move summit last week. She spoke with Cheddar News about her career, her company's fashion brand, working with the famous Kardashian-Jennifer family and balancing her own family life.
DiGiorno Releases Thanksgiving Pizza
DiGiorno is offering a pizza with toppings that include turkey, big chunks of turkey, sweet potatoes, green beans, cranberries, crispy onions and gravy.
Ryan Gosling Stars in 'The Fall Guy'
The upcoming movie, 'The Fall Guy,' stars Ryan Gosling as a stunt man who has to locate a missing movie star all while solving a major conspiracy.
What's Premiering in Theaters Friday
If you're looking for plans this weekend, we've got you covered since there are a few fun movies hitting theaters first up. Cheddar News has more.
Load More