In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
Need2Know: Elsa Landfall, NYC Mayor's Race & 4-Day Workweek
Carlo's back in the office, where Jill has been toiling for months. They're talking Tropical Storm Elsa as it prepares to make landfall in Florida, President Biden shifting the vaccine strategy, Subway reshuffles the deck, an update on the Britney Spears conservatorship, and why aren't we all working 4-day workweeks yet?
Need2Know: Tracking Elsa, New Amazon Boss & Cannes Return
Jill and Carlo are back after a long weekend, talking about the tropical storm that's heading toward Florida and what it could mean to the recovery operations in Surfside. Plus, the new Covid variant to keep an eye on and Mark Zuckerberg's answer to Facebook's woes: more Mark Zuckerberg.
Load More