In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
Focusing on Fitness Not Figure
Cheddar's Michelle Castillo looks into the changing ideas around weight loss and health at the inclusive gym, Form Fitness, in Brooklyn, New York.
Michigan School Offers Full Tuition After Scholarship Error
Dozens of prospective Central Michigan University students who were mistakenly told they had won full-ride scholarships that include room and board have received an apology from the school — and offers of the equivalent of full-tuition scholarships.
Load More