In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
How VR is Changing Law Enforcement Training
Luke Larson, President of Axon, joins 'Cheddar Innovates' to discuss how virtual reality is being used to train law enforcement, and how this will help decrease lethal force.
May I Have This Seat? Predicting Next Supreme Court Justice
Heather Timmons, White House correspondent for Quartz, discusses the fallout from Justice Anthony Kennedy's announcement that he will retire from the Supreme Court on July 31. Timmons says the frontrunner for his seat is U.S. Circuit Court of Appeals Judge Brett Kavanaugh.
Load More