In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
Tinder is offering a new feature called Plus One, allowing users to signal that they're looking specifically for a date to a wedding or are open to attending one. The app is also partnering with WeddingWire to help single guests pay for wedding season with a grant giveaway promotion.
For the first time ever, the Food and Drug Administration authorized e-cigarette products for adults, authorizing the marketing of three new tobacco products. R.J. Reynolds Vapor Company can now sell its Vuse Solo products. According to the FDA, the company was able to show its e-cigarettes helped smokers either quit or significantly reduce their use of cigarettes. Derek Peterson, founder and CEO at Soter Technologies, joins Cheddar News to talk about the move.
"Star Trek" actor William Shatner's voice broke with emotion as he recounted his trip into space on the Blue Origin New Shepard rocket to Jeff Bezos on October 13, 2021.
Netflix has come out to defend Dave Chappelle following accusations of transphobia leveled at his recent comedy special "The Closer." Despite the backlash, the streaming giant announced it will not remove the special from the platform.
Britney Spears took to Twitter to thank fans for applying public pressure in the #FreeBritney campaign. The pop star said they ultimately helped in the removal of her father, Jamie Spears, as her conservator after 13 years.
