In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
This year on Black Friday, the National Basketball Players Association launched a traveling NBPA-branded holiday pop-up called 'NBPA 450 Gives.' This was a 14-day long experiential and digital activation showcasing the best gifts for this holiday season, featuring items from black-owned businesses to celebrate Google's black-owned Friday initiative. JD sat down with Brooklyn Nets player, Blake Griffin, who helped launch this initiative.
The one-hour special 'Cannabiz: Legalization Goes Mainstream' explores the state of marijuana. Cheddar News is joined by Rep. Earl Blumenauer (D-OR), Village CEO Dan Pettigrew, and many more.
Bitcoin is still struggling to hold $47,000 and is well off from the near $68,000 high it saw in November. As the Federal Open Market Committee wraps up its two-day monetary policy meeting, some crypto investors are worried as they wait for news on policy. Shiv Madan, CEO of Moonwalk joins Cheddar News to discuss what's in store for the industry.
After becoming the must-have app in 2020, TikTok continues to be a dominant force in the music industry. According to TikTok's 2021 music report, 430 songs exceeded 1 billion video views on the platform this year, three times as many songs as last year. TikTok's music editorial lead, William Gruger, joined Cheddar News to discuss.
The Trevor Project released its latest extensive peer-revied study examining hormone therapy among transgender and nonbinary youth. The article is the first large-scale study to examine the relationship between receiving gender-affirming hormone therapy and rates of depression and suicide risk. Jonah DeChants, a lead research scientist for The Trevor Project, joined Cheddar News to discuss.
'And Just Like That' viewers we're left speechless after Carrie Bradshaw's 'Mr.Big' suffered a heart attack post-peloton ride and died in the show's premiere episode last week. This death by peloton caused a real-life hit to the company's stock, but it appears peloton has already bounced back. Tiffany Rolfe, R/GA's Global Chief Creative Officer, joins Cheddar News to discuss.
