In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
How to Save on Holiday Decorations
As people start decorating for the holiday season, it can get a bit pricey with expenses getting in the way. Jen Anderson of Metropolitan Farm spoke with Janice Lieberman about how you can save on those decorations.
Artists Praised in Kennedy Center Honors
President Joe Biden and First Lady Jill Biden attended the Kennedy Center's annual honors gala. The 2023 honorees included the Bee Gees' Barry Gibb, comedian and actor Billy Crystal, opera singer Renee Fleming, rapper and actress Queen Latifah, and singer Dion Warwick.
Load More