In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
Flooding in California, the FAA probes a near-plane collision at JFK, and Greta Thunberg is detained. Here is everything you Need2Know for Tuesday, January 17, 2023.
This week's releases include an album from Lukas Graham, the Bryan Cranston Showtime series "Your Honor," and a new Nintendo Switch game from the Fire Emblem franchise.
“Popeye’s Kid,” the child made famous on a meme for the classic side-eye on the now-defunct Vine, has been signed for a brand sponsorship agreement years later as a college football player.
The CEO of the King Center in Atlanta says she hopes to spur progress during this year's observances of Martin Luther King Jr. Day by helping more Americans personalize the struggle for racial equity and harmony.
