In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
The top entertainment headlines for February 6, 2023.
Bee Shapiro, Founder and CEO of clean perfume brand Ellis Brooklyn, joins Cheddar News' Hena Doba on a Walk and Talk to discuss the brand's origin, and how she's breaking boundaries in the fragrance industry.
Cheddar News is excited to welcome Brown as its newest guest host. To celebrate, Brown had the opportunity to ring the opening bell at the New York Stock Exchange.
Beyoncé won her 32nd award Sunday, breaking a 26-year-old record, while Lizzo took home Record of the Year for “About Damn Time."
Extra Snap benefits are set to expire at the conclusion of March.
The Department of Agriculture is looking to change school lunch standards but critics are pushing back.
Plain White T’s frontman, Tom Higgenson, surprised a fan with a hospital visit in this heartfelt viral video.
Meet Bobi, an Australian cattle dog, the oldest at 30 years old.
The NFL, in partnership with the American Heart Association and the American Red Cross, is setting up youth CPR training programs all over the country.
Grammy weekend has arrived and Cheddar News has the rundown of what viewers can expect on music's biggest night.
