In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
Need2Know: February 7, 2023
The urgent search for survivors of the Turkey earthquake, the latest on the Ohio train derailment, and suspects charged in play to damage Baltimore's power grid. Here is everything you Need2Know for Tuesday, February 7, 2023.
Need2Know: February 6, 2023
Thousands killed in Turkey earthquake, Ohio train derailment danger, and Europe bans Russian diesel imports. Here is everything you Need2Know for Monday, February 6, 2023.
Load More