In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
FILE - CNN anchors Kaitlan Collins, from left, Don Lemon and Poppy Harlow appear at the 16th annual CNN Heroes All-Star Tribute on Dec. 11, 2022, in New York.
(Photo by Evan Agostini/Invision/AP, File)
Bruce Willis attends a movie premiere in New York on Friday, Oct. 11, 2019. Nearly a year after Bruce Willis’ family announced that he would step away from acting after being diagnosed with aphasia, his family says his “condition has progressed.” In a statement posted Thursday, the 67-year-old actor’s family said Willis has a more specific diagnosis of frontotemporal dementia. (Photo by Charles Sykes/Invision/AP, File)
