In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
Wondering what to watch this weekend? This week we have a rebel cyclist, a rebel who built his own island, and some rebel children who entered a magical wardrobe.
Mattel is hoping to replicate the success of the Barbie movie by bringing new dolls to live action.
As the new year approaches, Fandango released its most anticipated list for 2024.
Roughly one in six American households are behind on utility bills as energy prices surge across the country to the highest level in nearly 15 years, according to reports. Here's how to save some cash on your heating bills.
Trevor Noah said he will return to host the Grammy Awards.
Pennsylvania lawmakers introduced a resolution that officially recognizes 2023 as Pennsylvania's Taylor Swift era in honor of the singer's positive impact on the state's economy, voter registration numbers, consumer protection and pro labor practices.
'If,' a new family comedy starring Ryan Reynolds, aims to explain what happens to children's imaginary friends after they grow up.
A new installment in the Beverly Hills Cop franchise will see Eddie Murphy back as Axel Foley, a Detroit cop solving crimes in Beverly Hills.
There was a happy ending for a shelter dog in Austin, Texas named Alva who spent more than 500 days at a Texas rescue shelter.
A loose bull on the tracks at a New Jersey train station snarled rail traffic on Thursday.
