In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
The Black Innovation Alliance is working to empower Black entrepreneurs and recently received a $3 million commitment from UBS to help with resources. Ifeoma Ike, director of policy and movement strategy with the Black Innovation Alliance, joined Cheddar News to explain further the organization's mission.
Janice Gassam Asare, workplace equity consultant and the founder of Black White Green (BWG) Business Solutions, discusses supporting Black-owned businesses outside of Black History Month.
Anika Howard, President and CEO of WONDR NATION, joins Cheddar News to discuss how she's driving diversity forward in the gaming industry, and give advice for Black women in this industry.
Corey Calliet, celebrity fitness trainer and creator of ACHV Fitness, joined Cheddar News to give an insightful look into training movie stars recently and provide some tips to build a good physique with his new app.
