In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
Jason Boudreaux came up short when he went to check out at the grocery store, but a good citizen stepped in to help. Here's a story that will warm your heart.
Sarah LaFleur, Founder and CEO of M.M.LaFleur, joins Cheddar News to discuss the state of womenswear at work, her milestone in achieving a successful decade in business, and how to achieve the 'power casual' look.
Cate Luzio, the founder of Luminary, a professional networking platform focused on helping women succeed in their careers, spoke to Cheddar about equity on International Women's Day.
