In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
The 11,500 members of the Writers Guild of America went on strike this week after negotiations with Hollywood studios that began in March failed to result in an agreement.
Filmmaker and comedian W. Kamau Bell joined Cheddar News to talk about his HBO documentary project, United Shades of America, which tackles growing up mixed-race in America.
British star Ed Sheeran is facing accusations that he plagiarized Marvin Gaye's hit song, "Let's Get It On." Cheddar News breaks down how the high-profile copyright trial came to fruition and gets expert guidance from Joe Bennett, a forensic musicologist.
The 2023 Tony Awards are scheduled for next month, and Some Like It Hot, a musical and theatrical adaptation of the 1959 film, is leading the pack with a total of 13 nominations.
