In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
Be Well: The Rise of the Mocktails
Nora Minno, a registered dietician, spoke about the rise of the mocktail and explained the benefits of this non-alcoholic mixed beverage that can be made with fruits, seltzer or with non-alcoholic spirits.
In Case You Missed It: Swedish Singer Winds Eurovision Competition
Swedish singer Loreen won this year's Eurovision competition on Saturday night with her song "Tattoo." The singer beat acts from 25 other countries and became the second performer to take the prize twice after winning previously in 2012, but it was the Princess of Wales, Kate Middleton who stole the show before the competition got started.
Load More