In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities. He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen. Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.

Share:
More In Culture
How to Deal With a Friendship Breakup
Friend breakups aren’t new, but people are starting to talk about them more.  Experts say they can be even more painful than romantic breakups, and now there are more resources to help those affected. Cheddar News reporter Ashley Mastronardi reports on efforts to shed more light on this all-too-common issue.
Samsung TV Plus Releases New Channel With Conan O'Brien
Aileen Del Cid, head of marketing at Samsung TV Plus, sat down with Cheddar News reporter Michelle Castillo to discuss the platform's plans to stand out from the streaming competition with a new channel featuring Conan O'Brien.
On a Positive Note: Therapy Dog In Training Named After Fallen Firefighter
A new, furry, and four-legged member has just joined the Suffolk County Police Department on Long Island. Meet "Luna." Luna is a therapy dog in training with the department and was named in honor of Fallen FDNY Firefighter William "Billy" Moon who lost his life last year. "Luna" means "moon" in Latin. We caught up with that hero's family to chat about what Luna means to them.
Load More