In its year-and-a-half on the market, Pokémon GO is changing the way gamers interact with technology. The game's global marketing lead Archit Bhargava joins us to discuss the app's unprecedented success in bringing augmented reality to the mainstream. Bhargava says the app is more than a game, citing how it is inspiring people to get out of the house more and explore their communities.
He gives an update on the game's new launch of over fifty new Pokémon in the virtual environment. Bhargava also tells us how Pokémon GO is incorporating real-world elements into its latest version. He tells how weather conditions will determine what sorts of Pokémon will appear on screen.
Finally, we take a look back at the game's partnership with Sprint hitting its one-year anniversary. A new promotion offers users $100 in free PokéCoins for anyone who signs up for the carrier's Unlimited plans. The partnership also turned Sprint's stores into virtual gyms in the landscape of the game.
After some major brands pulled back their support of the LGBTQ+ community, many were shaken at the prospect that their continued fight for equality still stood to this day. Cheddar News explains.
Have you ever wanted to own a dinosaur? Rob Petrozzo, founder and chief product officer at The Rally Museum, joined Cheddar News to discuss how people can own a share of history.
Rob Petrozzo, founder and chief product officer of The Rally Museum, spoke with Cheddar News about how you can own a classic piece from its showings. "We're a little bit of a museum, a little bit of a gallery, but really it's a place where you can see all of these incredible collectibles," he said.
