The car racing organization's biggest focus now is trying to reach millennials by adjusting how the sport can be consumed, says Joe Gibbs, owner of a NASCAR racing team and a former NFL coach. For full interview, [click here](https://cheddar.com/videos/joe-gibbs-helps-stanley-black-and-decker-celebrate-175-years).

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Wall Street's Lax Bros: The Real Life Brothers Bringing Lacrosse to the Masses
Two brothers-turned-co-founders are using their Wall Street and athletic experience to make lacrosse a mainstream sport ー with its own league, season, venues, and even exclusive TV deals. Paul Rabil, a professional player with Major League Lacrosse, and his brother Mike founded the Premier Lacrosse League based on their shared love of a sport that has long been associated with Northeastern prep schools and Ivy League "bro" culture.
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