The Future of Marketing: How to Break Up Google and Facebook's Duopoly
Google and Facebook control most of the market share when it comes to digital advertising. According to eMarketer, Google and Facebook are expected to take home half of all revenue worldwide for internet advertising this year.
John Hall, co-founder and CEO of Influence and Co., joins Cheddar to give his take on the industry. Hall feels that while Google and Facebook do have a corner on the industry, there is an opportunity for other platforms to break through. Advertisers are desperate to see success and reach on other platforms, so it is just a matter of one of them gaining momentum.
Hall also addressed Facebook's new initiative to fully monetize and advertise on Messenger. While he feels there is exciting advertising opportunity there, Hall does fear an even stronger hold on the advertising industry.
Founder & CEO at Align Business Advisory, Dena Jalbert, joins Cheddar to discuss the future of the M&A space and which sectors to watch out for. Watch!
Working five days a week has long been the corporate cultural norm. But some companies are exploring the option of letting employees work four days a week.
After a two-year-long high, interest rates are coming back to earth. So what happens next? Plus: Boeing's woes, UAW may strike, and of course Elon's World.
PLUS: American Eagle marks 30 NYSE years with a record stock high. CMO Craig Brommers discusses Gen-Z trends and collabs with Coco Gauff and Trevor Lawrence.
