The Future of Marketing: How to Break Up Google and Facebook's Duopoly

Google and Facebook control most of the market share when it comes to digital advertising. According to eMarketer, Google and Facebook are expected to take home half of all revenue worldwide for internet advertising this year. John Hall, co-founder and CEO of Influence and Co., joins Cheddar to give his take on the industry. Hall feels that while Google and Facebook do have a corner on the industry, there is an opportunity for other platforms to break through. Advertisers are desperate to see success and reach on other platforms, so it is just a matter of one of them gaining momentum. Hall also addressed Facebook's new initiative to fully monetize and advertise on Messenger. While he feels there is exciting advertising opportunity there, Hall does fear an even stronger hold on the advertising industry.

More In Business

How Kim Perell Turned Mistakes into Millions

Entrepreneur & author Kim Perell shares lessons from 'Mistakes That Made Me a Millionaire', revealing how failure was the key to building her success.

Big Business This Week: Is the U.S. economy entering its weird era?

The U.S. economy is in a strange place.

From Trade Tensions to Rate Cuts: What’s Driving the Market Now?

Mark Hackett, Chief Market Strategist at Nationwide, shares insight on market sentiment, Fed policy impact, and the outlook amid trade tensions.

Crypto 401(k)s Explained: Maple CEO Sid Powell on the Staking Revolution

Sid Powell, CEO of Maple Finance, demystifies crypto 401(k)s and explains how staking lets users earn passive yield while supporting decentralization.

Bullish IPO Soars: An Inside View with President Chris Tyrer

Chris Tyrer, President at Bullish (NYSE: BLSH), reveals how the IPO-fueled rise of the company is redefining institutional crypto markets.

Inside the Pricey White House Upgrade No One Saw Coming

Meridith McGraw, White House Reporter at The Wall Street Journal, breaks down Trump’s $200M ballroom plan, D.C. police tensions, and the future of MAGA.

Is RFK Jr. Halting Progress? The Fallout of Cutting mRNA Vaccine Research

Dr. Richard Besser, President & CEO of the Robert Wood Johnson Foundation and former CDC acting director, unpacks the impact of RFK's mRNA funding cuts.

Volatility Incoming? What the Latest Earnings Are Telling Us

Jessica Inskip, Director of Investor Research at StockBrokers.com and host of MarketMakeHer, unpacks earnings, market outlook, and what history says is next.

From Earnings to Interest Rates: What Investors Need to Know Now

Tematica's CIO Chris Versace joins us to break down earnings season and discuss how markets are pricing in a potential Fed rate cut this September.

Ad Dollars at War: Big Tech's Battle for Brands

Laura Desmond, CEO of Smartly, explores how Big Tech giants are competing for ad dollars in a shifting digital landscape and how Smartly is here to help.

Load More