Monetizing music is not an easy task, but Splice is finding success cracking the code. Splice's Co-Founder, Steve Martocci, joined us to discuss how the company is developing a creative hub for modern musicians. Splice isn't Martocci's first company. He founded GroupMe in 2010 and sold it to Skype in 2011. While he is taking on a different industry, he shares that he orignally created GroupMe with the intention to make it easier for friends to go to concerts together. Martocci says software has always been his canvas, and music is the motivator. The entrepreneur tells us how his experience with the messaging application is helping him in his latest venture. Martocci explains that the app works for everyone from GRAMMY nominated artists to brand new musicians. In fact, a sound from Demi Lovato's hit song "Sorry Not Sorry," was sampled from the Splice platform. It's not just music. The platform is used for all types of audio, including cinema. Splice just raised $35 million, bringing total funding to $47 million. While the company has made a lot of progress, Martocci says there is a lot more to do. With the new funding, he plans to build the best team possible.

Share:
More In Business
Strong Job Market Fuels Higher Retail Sales
Americans stepped up their spending in December more than expected, closing out the holiday season and the year on an upbeat tone. The Commerce Department said retail sales rose 0.6% in December compared with a November’s 0.3% increase.
Why CEO's Fear A.I. and Climate Change
More executives are feeling better about the global economy. But a growing number don’t think their companies will survive the coming decade without a major overhaul because of pressure from climate change and technology like artificial intelligence.
A Gold Medal For Beer Drinkers
The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars for the organization and international sports.
Why Record-Shattering Heat Has Scientists On Edge
The latest calculations from several science agencies showing Earth obliterated global heat records last year may seem scary. But scientists worry that what’s behind those numbers could be even worse.
Load More