The Company Using Social Media to Prevent School Shootings
*By Amanda Weston*
Risk management firm Firestorm wants to spot warning signs of tragedies before it's too late, and it's looking to social media for clues.
"Typically, people who perpetrate bad acts broadcast their intent ahead of time," Suzanne Loughlin, a co-founder of Firestorm, said Friday in an interview on Cheddar. "If we're looking and listening, we can pick up clues that might help us intervene long before the individual causes harm."
As part of its [formula](https://www.firestorm.com/home/firestorm-verticals/security-solutions/formula/) to prevent school violence, Firestorm helps institutions and businesses identify threats and vulnerabilities and then designs a strategy.
One way is through algorithms and tools that scan public social media posts for warning signs and keywords like the word "gun" or "glock."
The firm gave some example tweets that would have triggered an alarm, including, "This school is worthless. I wish it didn't exist."
In an actual Facebook post Firestorm shared with Cheddar, a user wrote, "All life I've been bullied by these same kids..well towmarow \[sic\] that all ends. Maryvale is gonna look ugly towmarow \[sic\]." The post concluded with a gun emoji.
While it's unclear what happened in that instance, in other cases Firestorm has detected a more pressing threat.
[Wired reported](https://www.wired.com/story/algorithms-monitor-student-social-media-posts) this week that the company's system flagged a student's post earlier this year that featured a picture of a gun in a backpack. When the principal approached the author of the post, he found that the student was carrying the weapon.
Even if flagged posts don't always identify a person who is planning immediate violence, Loughlin said the system is still valuable.
"Those people still need help," she said.
"Most school shooters, statistically, have been bullied. Bullying is a big problem. So wouldn't that be wonderful, that we solve that issue for a student, whether or not that kid ever is going to be the one who's on the path to ultimately bringing the gun to school?"
Loughlin pointed out that the social media watch is just one of Firestorm's nine strategy components. But, she added, the human element still plays a major role.
"You can't forgo the human interaction and the value that a teacher has, or a staff member, in recognizing what's going on in that kid's life," Loughlin said.
For full interview [click here] (https://cheddar.com/videos/firestorm-scans-for-warning-signs-of-violence).
The streaming giant Netflix posted its latest earnings from its fourth quarter after the close on Thursday. The company's stock plummeted shortly after the company warned that its rate of subscription additions are slowing down. Senior Reporter at MarketWatch Jon Swartz, joined Cheddar to discuss more.
Revenue operations platform Clari recently raised $225 million in a Series F financing round led by Blackstone, bringing the company's valuation to more than $2.6 billion. Calri says more than 450 companies from around the world use its A.I.-powered platform to make their revenue operations more connected, efficient, and predictable. Clari CEO Andy Byrne joined Cheddar News' Closing Bell to discuss.
Technology company Unity announced it has acquired Ziva Dynamics. Marc Whitten, SVP & GM, Create at Unity, joins Cheddar News' Closing Bell, where he discusses how this move will help his company democratize real-time character creation.
AT&T announced it's offering two tiers of high-speed internet, 2 gigs, and 5 gigs, to its fiber customers in more than 70 metro regions. AT&T Consumer CEO Thaddeus Arroyo joined Cheddar to talk about the newly available speed upgrades for 5.2 million of its customers, and where the rollout goes from here. "Over the course of 2022, we'll rapidly continue to retrofit the rest of the base," he said. "And importantly now is, as we build-out, we've talked about building out to cover 30 million homes and businesses by the end of 2025, we're going to continue to ensure that every new location that we stand up has this multi gig capability."
Autonomous driving tech company Waymo is partnering with transportation and logistics business J.B. Hunt. The two firms are teaming up to bring autonomous shipping to the highways. Head of commercialization for trucking at Waymo, Charlie Jatt, joined Cheddar to discuss how the companies are combining their strengths. "We, of course at Waymo, are working on the technology side of affairs, and J. B Hunt brings critical operational and commercial expertise," Jatt said. "And together we're going to work to deploy the first fully autonomous Class 8 truck hauling goods for one of their customers in the coming years in Texas."
As companies look toward the metaverse concept to further move their companies online, Shep Ogden, CEO and co-founder of Offbeat Media, spoke with Cheddar about questions investors should be posing to businesses like how customized the metaverse experience will be. "One of the best things that people can do, or companies can do, to be competitive is really find those influencers within the community that are very deep in the space," Ogden added.
