The Company That Broke the Kickstarter Fashion Project Record with Its Bra
Since Knixwear was created in 2013, the company has sold over 1 million bras and pairs of underwear. The intimates brand broke Kickstarter records with the most funded fashion project in the history of the site. Their 8-in-1 evolution bra did $1.6 million in pre-sales.
Joanna Griffiths, Founder and CEO of Knixwear joins Cheddar to explain how she got the idea for her company. Griffiths wanted to create clothing that adapted to the needs of women. Knixwear has been committed to making active women intimates, and they classify intimates as anything that touches a person's skin.
In the coming months, Knixwear is looking to launch a t-shirt that will help manage underarm sweat. Griffiths said the company will also debut a heavy-duty sports bra that, the entrepreneur claims, will blow the competition out of the water.
Meta is under scrutiny for the way it has moderated reproductive health content. Women's health advocates say the social media giant has allowed male health content to flow more freely than content geared toward women and gender diversity.
Lynn Martin, president of the New York Stock Exchange, talks to Cheddar News about the bounceback of the IPO market, the future of artificial intelligence, and the strength NYSE continues to command in the world of investing.
TSG Entertainment, which helped Disney finance 'Avatar: The Way of Water' just filed a lawsuit against the House of Mouse, claiming it has withheld profits and used other methods to avoid paying what is due.
